STRATEGIC DESIGN CONSULTANT / MARCH 2018 - PRESENT

Partner with design agencies to develop strategic creative in packaging and brand development.

 

 

CREATIVE DIRECTOR, EIGHTY TWENTY / JULY 2012 - FEB 2018

 

Eighty Twenty is an inspired team of brand packaging design professionals engineered to hit the ground running and get it right the first time. We employ a network of the finest creative talent across the country to take brands rapidly from concept to shelf, moving the hearts of consumers and the needle for business.

Managed a network of freelancers to deliver best in class print, packaging and digital creative for Global CPG clients and private label brands. Developed multichannel content for global CPGs to drive innovation and test new product concepts.  

 

Clients: Sprouts Farmers Market, Colgate, Henkel, Diageo, Kings Food Market, Cumberland Farms, Blue Marble Brands.

Our strategic brand redesigns drive sales:
Sprouts Farmers Market private label sales increased by 30% in 2015
Kings Food Market saw 31% gains in 2015 with a 37% lift vs. NBE

Won over a dozen awards for our packaging creative.

SENIOR ART DIRECTOR, VERTIS INC / 2006 - 2012

 

Vertis Communications is a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America.

Led creative teams, launched brands, developed brand strategy, all that good stuff. Part of a small and mighty packaging creative studio. Expert in package design and brand development for global CPG clients and private label brands. 

Clients: A&P, Nash Finch, Tyson, Sunflower Farmers Market, The Hershey Company, Mission Foods, Just Born, Starbucks, Diageo.

• Lead creative on five award winning packaging projects.
• Art directed brand development of Sunflower Market's private label line.
• Instrumental in catapulting packaging creative revenue to $2M+/yr.

FREELANCE DESIGNER / 2003 - 2006

 

Partnered with design agencies, CPG companies and entrepreneurs to develop breakthrough creative solutions in packaging and brand development.

GRAPHIC DESIGNER, ANTHEM! / 2000 - 2003

 

Design firm specializing in consumer packaging, new product development, branding systems, annual reports, style guides and corporate communications.

• Lead creative on award winning annual report
• Consistently recognized for fresh, innovative design

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Bedminster, New Jersey

hellocaseydecarlo@gmail.com  |  Tel: 480-246-1075

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